Independent advice on cybersecurity market decisions

I advise cybersecurity vendors and investors on AI in security operations and other emerging security markets. Most engagements start with a specific decision, such as whether a product is differentiated, how to take it to market, or whether a market is worth entering. I have spent more than twenty years watching security categories form, including as a research director at Gartner, and I co-originated the SOAR category.

For leadership teams that want an independent view of whether their strategy will hold up. I review your product, materials and competitive position, interview your leadership team, and compare what you have built with what I see across the market. The engagement takes about two weeks. It ends with a 90-minute readout to your leadership team and a short written assessment covering where you are differentiated, where the market is likely to commoditise you, what buyers will pay for, which competitors matter, and what I would change.

For companies that know their market and need to decide what to build and how to explain it. I work with your product and marketing leaders on category, target buyer, use cases, roadmap priorities and messaging. The work combines workshops with your team, research into buyers and competitors, and specific recommendations. It usually runs for three to six weeks.

For investors, boards and corporate strategy teams. I provide an independent assessment of a market or company. It covers how the market is structured, where the technology is heading, how buyers are behaving, which vendors are likely to hold their position, and where the risk of commoditisation lies.

After an engagement, some clients want me involved in later decisions, such as reviewing messaging before a launch or joining product planning. For those clients I offer a fixed amount of advisory time each month.